WHO WE ARE

Tanya Estrella and Natasha McKenzie are classically trained marketeers with over 30 years’ strategic experience across technology and global consumer brands. Leading a team of marketing experts we work across all stages of businesses from early stage investment, through IPO, M&A and global roll-out.

  • Years Marketing Technology & Global Brands
  • Marketing Strategies Created
  • Marketing Plans Implemented
  • Marketing Solutions Delivered
Info

TANYA ESTRELLA

Board-level marketer with a proven track record adding significant value building the underlying foundations of numerous technology companies, creating growth strategies and increasing company profits. Tanya combines the skills of marketing and business development with the creativity of the media world.

Sector experience: Software, Technology, Engineering, Media, Telecoms, Mobile, Finance

Info

NATASHA McKENZIE

Over seventeen years’ working for leading, multinational agencies including McCann Erickson and M&C Saatchi followed by more specialist strategic agencies.

A portfolio of global brands have benefitted from Natasha’s experience in shaping corporate strategy; developing integrated campaigns; establishing marketing best practice; and delivering against clear effectiveness measurements.

TANYA ESTRELLA
NATASHA McKENZIE

WHAT WE DO

Classically trained marketeers working with a unique marketing framework. Estrella Green has an impressive track record delivering integrated marketing strategy focused on driving revenue and brand equity along with bringing brands to life.

  • STRATEGIC POSITIONING

    STRATEGIC POSITIONING

    We distill the essence of your business and audit your current situation along with your marketing activity, external positioning and digital footprint to create an authentic proposition and solid foundation for growth.

  • MARKETING STRATEGY

    MARKETING STRATEGY

    We draw on our experience to create a marketing plan founded on your business strengths aligned with audience insight. We work as an extension of your team to create an appropriate marketing strategy and to implement it across all channels.

  • RETAINED ENGAGEMENT

    RETAINED ENGAGEMENT

    We deploy varying levels of support depending on your scale and requirements. We ensure consistency across all touchpoints and communication for increased brand awareness, engagement and lead generation.

HOW WE DO IT

We have developed a tried and tested framework, based on a classic approach to marketing strategy. This has been fine-tuned during the implemenation of marketing solutions for successful clients over the past two decades.

  • Strategy

    STRATEGY

    We work with you and your team to understand your business and your long-term vision. We identify audience insight, the competitor landscape, and your product or service USP to create an authentic brand platform and marketing plan.

  • Planning

    PLANNING

    We create and agree the brand identity and guidelines that will achieve the goals set out in the strategy phase. This offering will provide the steps that will take you to market and get your company where you want it to be.

  • Application

    APPLICATION

    We brief and oversee the delivery of the projects required, to ensure consistent communication across all your touch points.

  • Communication

    COMMUNICATION

    We produce a considered marketing schedule that ensures there is activity that will build and develop various elements of your business such as thought leadership,lead generation, brand awareness, advocacy or whatever your team need to maximise activity.

  • Evaluation

    EVALUATION

    This is where we start to see the results from all the campaign activity generated from the strategy and planning phases. Through careful monitoring and reporting we look at the effects of all the activity and this information is fed back via weekly status reports, monthly review mettings and quarterly planning sessions, finishing off with an annual strategy report.

ROLL-OVER FOR STAGES

Clients

Working with amibitious people doing exceptional work.

  • Strategic repositioning, branding and retained marketing engagement support

  • Strategic repositioning and marketing support

  • Strategic marketing support to consolidate two brands and diversify from a service company to a technology company

  • Strategic repositioning, branding and retained marketing engagement support

  • From company launch to trade acquisition. (Merged with Digitalk)

  • International marketing support to IPO (Acquired by Oracle)

  • From product launch to company acquisition (Acquired by Workshare)

  • Strategic repositioning, branding and retained marketing engagement support for investment rounds.

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Estrella Green

Head Office

Boxworks 12, Engine Shed
Clock Tower Yard, Bristol, BS1 6QH

+ 44 (0)797 007 3929

info@estrellagreen.com

LONDON OFFICE

Unit 10 Justine House
17 Palmers Road, London E2 0SF

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