Blu Wireless’s mmWave technology is a huge disruptor to the connectivity space, providing cost-effective, fibre-level connections. But historically, outwardly communicating the strength of their product and expertise had been a struggle.
Their small in-house marketing team required support to produce quality thought leadership content which demonstrated their status as key industry players accelerating the next generation of wireless connectivity. That’s where Estrella Green came in.
A strategic approach to content was essential in achieving this, says Blu Wireless Brand and Communications Manager, Annie Landgraf-Cant. “EG helped us massively when it came to creating an effective communications plan. They also helped us to create audience personas, which allowed us to really dig deep into the messages our targets want to hear.”
This gave Blu Wireless solid foundations to build from and gradually increase their authority in the connectivity space. In the first half of 2019, for example, EG-written content delivered 1,772 unique page views for Blu Wireless. “Beyond strategic content, EG are always agile enough to respond to ad hoc opportunities. In our space, these arise pretty often, and it’s crucial that we have our voice heard on key industry developments and events.”
Annie feels that this co-operative spirit is a big part of Blu Wireless and EG’s collective success. “Over time, we’ve built a really strong and transparent relationship with EG. Their team are always trying to add value and we know they really care about getting the best possible results for us.
“They’re an extension of our team not only when it comes to content, but also with design and strategy. That means we’re able to maintain our sharp positioning across all of the necessary marketing channels.”
After a year working together, Blu Wireless recently signed an extension to their retainer with EG. “The visibility of the Blu Wireless since our partnership began with EG has hugely increased and we’re looking forward to cracking on with our planned activity over the next few months,” Annie continues.
“I’d recommend EG to anyone in the wider tech space – particularly scale-ups. They have an entrepreneurial spirit and a deep understanding of the marketing aches and pains SMBs encounter at this stage of their company journey. Not only that, but they also have a broad range of skillsets to overcome them, particularly when it comes to strategy and copy.”
But for Annie, EGs key differentiator is integrity. “What sets EG apart from other marketing agencies is that they don’t just do – they’re always asking about the ‘why’ and making sure we’re on the right track. You normally see these characteristics from an internal team, so they’re a great resource for companies who don’t yet have the resources for that.”
"I’d recommend EG to anyone in the wider tech space – particularly scale-ups. They have an entrepreneurial spirit and a deep understanding of the marketing aches and pains SMBs encounter at this stage of their company journey. Not only that, but they also have a broad range of skillsets to overcome them, particularly when it comes to strategy and copy."Blu Wireless - Annie Landgraf-Cant - Brand and Communications Manager
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