Before CameraForensics began their partnership with Estrella Green, all marketing activities had been reactive in the absence of specialist in-house expertise. This resulted in a brand that didn’t accurately reflect the company’s ground-breaking technology, which in turn made it harder to approach big industry and government players.
Crucially, CameraForensics had also not yet found an effective method to overcome the hurdle of marketing technology with classified functionalities, meaning that they were entirely reliant on word of mouth to gain new business.
“When Estrella Green and CameraForensics were both in the start-up phase, Tanya and I met by chance in a Bristol coworking space,” says Dave, the company’s Commercial Director. “I was immediately impressed by her enthusiasm about the platform and her understanding of the nuances of marketing sensitive technologies. She quickly grasped what we did and didn’t have capacity for internally, going on to create a truly bespoke strategy which really suits us.”
To provide a solid platform for growth, EG carved out an authentic positioning for CameraForensics, putting their collaborative approach and technological expertise front and centre of the rebrand. “The perspective EG provided was crucial to the success we’ve enjoyed over the past year or so,” Dave continues. “Sometimes it takes a fresh pair of eyes to home in on exactly what’s unique about your offering and how you can use it to your advantage.
“Now, our messaging is bold and assured and so is the look and feel of the site. We’ve always had confidence in the technical side of things, so it feels right that it’s mirrored in our brand. In an industry that places huge importance on trust and authenticity, what EG have given us is priceless.”
That hasn’t been the only positive of EG’s strategy. “When we go to conferences now, we’re regularly approached by collaborators who’re impressed by all of the activity we’re engaging in,” Dave adds. “In reality, we’re putting in the same amount of man hours that we always have done, but through social media campaigns, blogs and infographics, we’re now getting that across in a really effective way.”
After making huge progress in the last year, including a 95% increase in direct traffic to the website and a 44% increase in new users, CameraForensics are well placed to kick on in 2020.
“It’s important for us to carry on nurturing the relationships we’ve built with law enforcement over the last five years,” says Founder, Matt Burns. “Equally, it now feels like the appropriate time for us is to take the platform into new markets and territories. Needless to say, we’re confident that we’ll be able to achieve this with the help of EG and their brilliant team.”
"The perspective EG provided was crucial to the success we’ve enjoyed over the past year or so. Sometimes it takes a fresh pair of eyes to home in on exactly what’s unique about your offering and how you can use it to your advantage. In an industry that places huge importance on trust and authenticity, what EG have given us is priceless."Camera Forensics - David Ranner - Commercial Director
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