Estrella Green help Blu Wireless make waves
Blu Wireless are market leaders in ultra-fast, multi-Gbit mmWave connectivity. By leveraging mmWave’s high-frequency spectrum, Blu Wireless are enabling ultra-fast, resilient and cost-effective wireless connectivity, all supported by an end-to-end approach and managed integration.
Blu Wireless had developed a technology that was clearly innovative within their target markets, but the technical nature of their products had them struggling to communicate their technology’s value and potential to a commercial audience.
Estrella Green helped Blu Wireless view their offering from a different perspective, taking them in a new direction, transforming how they communicated about themselves from being the technical experts to becoming the wave makers in their market – and giving them the marketing resource to be able to consistently deliver this new message internally and to their commercial customer base.