Estrella Green make Frog Capital the CEO’s VC
Frog is the CEO’s VC, a leading European growth-stage software VC with a strategy based on selecting the best scale-up phase investments and empowering technology CEOs to grow fast with capital, network and support. Frog focus on ensuring long-term commercial success for each and every business in which they invest.
When we first engaged with Frog Capital, there was a lack of clarity from their market around their brand identity, their principal focus and what they stood for as an investor. The challenge was to establish a unique positioning that set them apart from other venture capital firms and then to implement this effectively to establish long-term market share.
Frog already had a distinctive internal working approach to help them bring professional structure to growing businesses. By productising this as the Frog Capital Scale-Up Methodology and declaring Frog the CEO’s VC, Estrella Green have significantly raised Frog’s profile in their industry and carved out a unique positioning for them.
The key to this has been strong implementation, communicating their market-leading methodology through structured social media campaigns, thought leadership and personal brand building to reinforce their positioning.