Estrella Green show that Iken know what matters

Iken is the knowledge management platform that brings everyone and everything together to enable organisations to work more effectively. Providing market-leading case and matter management software to in-house teams in the UK and abroad, Iken is a proudly independent software house and an ethical technology business.

Operating in a very niche market – with primarily a client base of local government legal departments, Iken had a challenging task in terms of communicating their offering and their positioning and wanted to update their company image to more strongly reflect their innovative approach.

“Estrella Green are always so knowledgeable and enthusiastic, keeping us focused on what we are trying to achieve. They have so many different talents and a gigantic network which is brilliant for a small business. Working with people we trust helps us get everything we need to do done.”
Chief Operating Officer, Tanya Corsie

Estrella Green helped Iken to update and realign their positioning, securing enthusiastic internal buy-in and communicating the brand’s heritage of knowledge management innovation effectively through Iken’s new Know What Matters methodology and communications strategy.

“The new positioning has been amazing – the brand brief has worked really well, building on the heritage of our brand. Creating the positioning alongside an ongoing vision and values project gave us the momentum to get buy-in from the wider business. I am excited to see how our brand grows over the next few years.”
Chief Operating Officer, Tanya Corsie

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